Any number of startups of the twenty-first century may still be wondering why there are still a number of so-called old school companies out there that have managed to survive the onslaught of digitization and even the practices of 3 D printing. While this latter technique encompasses a host of design and manufacturing exercises, one of the enduring reasons for printing (as a whole) is to achieve brand awareness and customer recognition.
You can tip your hats to those smart startups that have indeed taken full advantage of digital technologies to enhance their custom brochures and printing objectives. But you have to sit back and admire those established firms, no matter what sector they are applying their trade in, that have continued to utilize the long used practices of professional screen printing. It is not an established practice that only applies to, say, the printing of visible designs on T-shirts (although this does remain an important aspect of gaining wide scale brand recognition).
Expertise suggests that screen printing still needs to be applied to large-scale projects. This can be looked at in two ways. Firstly, mass production (as a necessity) is accounted for. Secondly, and significantly, screen printing still has its place in the sun when it is applied to, say, larger than life surfaces, as in the case of wall murals located strategically where there is a heavy flow of traffic (both motorized and foot).
You do find an increased emphasis in the use of digital technologies being implemented to roadside billboards, lighted up at night and also in the form of multimedia (moving pictures perhaps?). A best practice in utilizing both digitization and the screen to create visibility could lead to sought after recognition.